Search Engine Advertising

Reviewed By: Joyce J. Evans

This is the second book I read and used when I first began to learn about SEO (Search Engine Optimization). Between this one and Search Engine Visibility, you'll have a great foundation.

Some of the major topics include:

Developing an effective keyword list

Writing effective ad copy

Building landing pages that work

How to use paid placement

How to work with specialized engines

Tracking your ROI (Return on Investment)

Avoiding click fraud

This book will keep you busy for awhile as you incorporate all the great ideas!

Search Engine Advertising
by Catherine Seda
New Riders
ISBN:0735713995